Key Brands and Trade Marks

CERECLOR™ is a cost effective secondary plasticiser into the global PVC industry and a key effect chemical in many other applications such as paints, lubricants, sealants and adhesives. CERECLOR™ is a trade mark, the property of INEOS Chlor Limited. CERECLOR™ is also manufactured by INEOS Enterprises at its sites in France and Thailand.



CEREPLAS™ is a trade mark, the property of INEOS Enterprises Limited and its applications include PVC and rubber plasticisers, lubricants and solvent cleaning agents.

HYDROSOFT™, DIRECT SALT™ and WHITEROX™ are trade marks, the property of INEOS Enterprises Limited. HYDROSOFT™ salts are specially developed for use in domestic and commercial water softening equipment. There are two grades, Granular and Tablet Salt, which are both sold under our well known brand name HYDROSOFT™. Through our DIRECT SALT™ business we are the UK's largest and leading distributor of salt. We deliver nation-wide to commercial customers and private householders, supplying leading salt products including HYDROSOFT™, Thawrox, Kinetico Blocks and Harvey Blocks.